Ok, so we want to bring up branding AGAIN. Why? Because it’s really freaking important. End of story. Ok, you get that (sorry). We’re diving back into it because there are almost endless aspects of it to bring to your attention. We’ve talked about branding yourself. In that post we established that your brand is your identity. We’ve also talked about doing your homework as a general concept. This post is intended to take that a step farther. This is a specific task that you should constantly have on your to-do list: pay attention to what’s going on around you.